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Our strategy is all about differentiating ourselves in a crowded marketplace by delivering high levels of quality, service and value to our clients, wherever we work with them.
We’ve built our strategy around four key areas or values:
Better client relationships: we invest time and resources in building long term relationships with our clients, based on trust, honesty and openness. Why? Because we believe that in order to deliver the very best, we have to get under the skin of our clients’ businesses. To live and breathe their business issues almost as well as they do.
Better management of people: as a relationship business, we’re only as good as the people who work within the firm. We provide clear focus on what our people need to do, develop them so they can do it and support them while they do it. We invest in our people and focus on providing a supportive and stimulating environment, built on mutual trust and respect. Why? Because we recognise that everyone in CMS Cameron McKenna has a role to play in our success.
Teamwork: this means we spend more of the time we don’t spend with clients with colleagues. We continually look for better ways to work in teams across the business. Why? Because we believe the results are exponentially better; for our clients and for our business.
Personal development: the development of our people is crucial to our business and we invest in enabling talented individuals to further their careers by offering comprehensive learning and development activities, including coaching and mentoring. Why? Because we believe that more fully-rounded individuals deliver better, more commercial service.
It's no mistake that three of these areas are internally focused. We believe that if we don't get our internal processes and structures right, we cannot deliver services that our clients value.
Measuring success
We measure our success in a number of ways, not purely financial:
- Client satisfaction: we track client satisfaction levels constantly
- Employee satisfaction: every three months we ask our people to give feedback on their supervisors. We also conduct regular employee attitude surveys.
- Client retention: we measure our effectiveness in retaining our clients.
These, and other measures, help us focus on what drives our business success: client and employee satisfaction.
Find out more about our approach to client service here.
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